cracked in the cranium

Shannon Farrell — Wed, 07 Oct 2009 14:46:03 +0000

I had a dream one night. Like most of my dreams, it was a little strange. It took place a few years ago while I was in college at NYIT. My dream included my typography professor, who was a strict but very knowledgeable and talented typographer. In the dream, he basically bashed my work (as he did to students daily) and told me that the only school I could go to was the school of Cracked in the Cranium. He then said that in a few years I would improve as a designer and be able to attend a better design school, which had made me extremely excited for some strange reason.

When I woke up, I immediately remembered him saying Cracked in the Cranium and found it really funny. It stuck with me ever since. I always thought it represented me in a way and what I would want as a future company: crazy & fun at times, and always striving to be better (with design and everything else in my life.)

In came Sonny Gill. I met him at work and we got along right away. We had the same sense of humor and he happened to be even crazier than me at times. More than that, he had some of the same goals that I had and even though he was in digital marketing, he had a huge passion for design. I would share design links with him and ask him for his thoughts and ideas on many of my design projects. I thought we made a good team and soon we started having “CITC” (Cracked in the Cranium) meetings at Panera Bread to discuss the future of my idea.

After about a million redesigns, we finally came up with one that we liked and are finally launching Cracked in the Cranium, our new design company dedicated to fulfilling your web and graphic design needs – in a funky, fresh and creative way. We’re super excited that it’s live and are ready to take on new adventures and projects.

Also, you’ve probably noticed that I haven’t been blogging much as of late. What’s been on my mind is the direction and focus of my blog. I originally liked the idea of having a design blog on my personal site but lately I have been thinking of keeping my personal site as strictly a portfolio and starting a separate design-focused blog. Having these ideas running in my head made me take a step back from shannonfarrell.com and think of next steps and where that next level of inspiration and design was going to be for me but also my community here.

So, as I continue to sketch out my ideas for the future of this blog and other design ventures, let me know what you think of CITC and what you would like to see more of from my blog. I would love your feedback!

shannon farrell » citc

cracked in the cranium